The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)

Loading...
查看授課大綱

您將學習的技能

Persuasive Techniques, Adoption, Public Health, Innovation, Scaleability

審閱

4.5(13 個評分)
  • 5 stars
    69.23%
  • 4 stars
    7.69%
  • 3 stars
    23.07%
從本節課中
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.

教學方

  • Dr Matthew Harris

    Dr Matthew Harris

    Clinical Senior Lecturer in Public Health

探索我們的目錄

免費加入並獲得個性化推薦、更新和優惠。