What you need to develop a scoring model

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ESSEC商学院
4.6(659 個評分) | 35K 名學生已註冊
課程 2(共 4 門,战略业务分析 專項課程
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您將學習的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.6(659 個評分)
  • 5 stars
    65.40%
  • 4 stars
    27.76%
  • 3 stars
    5.15%
  • 2 stars
    0.91%
  • 1 star
    0.75%
TB
2017年12月1日

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK
2016年2月7日

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

從本節課中
Module 3 : Targeting and scoring models

教學方

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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