What you need to develop a scoring model

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ESSEC商学院
4.6(614 個評分) | 29K 名學生已註冊
課程 2(共 4 門,战略业务分析 專項課程
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您將學習的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.6(614 個評分)
  • 5 stars
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  • 4 stars
    28.01%
  • 3 stars
    4.88%
  • 2 stars
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  • 1 star
    0.81%
TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

從本節課中
Module 3 : Targeting and scoring models

教學方

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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