Introduction

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ESSEC商学院
ESSEC商学院

4.6(704 個評分)

 | 

37K 名學生已註冊

課程 2(共 4 門,战略业务分析 專項課程

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您將學習的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.6(704 個評分)

  • 5 stars
    66.33%
  • 4 stars
    27.27%
  • 3 stars
    4.82%
  • 2 stars
    0.85%
  • 1 star
    0.71%

LL

2019年4月20日

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From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

2017年12月1日

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

從本節課中

Module 1 : Statistical segmentation

教學方

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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