Can Target predict a customer is pregnant?

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ESSEC商学院
4.5(464 個評分) | 23K 名學生已註冊
課程 2(共 4 門,战略业务分析 專項課程
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您將學習的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.5(464 個評分)
  • 5 stars
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    6 ratings
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    5 ratings
MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

CK

Mar 12, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

從本節課中
Module 3 : Targeting and scoring models

教學方

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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