Building a predictive model in R (Recital)

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ESSEC商学院
4.5(561 個評分) | 27K 名學生已註冊
課程 2(共 4 門,战略业务分析 專項課程
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您將學習的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.5(561 個評分)
  • 5 stars
    65%
  • 4 stars
    28%
  • 3 stars
    5%
  • 2 stars
    1%
  • 1 star
    1%
CK

Mar 12, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

SD

May 31, 2018

It's so helpful to analize your customer in an easy way to understand the maths and the computational operations. Step-by-step to define what is it important to focus.

從本節課中
Module 3 : Targeting and scoring models

教學方

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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