Managing Customer Equity

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來自 Emory University 的課程
Forecasting Models for Marketing Decisions
31 個評分
Emory University
31 個評分
課程 3(共 6 門,Specialization Foundations of Marketing Analytics
從本節課中
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

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  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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