Interview with Nils Hartmann of Masterchef

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Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

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AB

Apr 01, 2019

this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

LW

Dec 04, 2016

A educational course with a lot of useful information. The interview with different kind of stakeholders also help the student to understand the ideology of the food & beverage management.

從本節課中
Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

教學方

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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