Intellectual Property in the EU - part 1 - Basic elements of IP (Giuseppe MAZZIOTTI)

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來自 HEC Paris 的課程

了解欧洲：欧洲的重要性以及它对于您的价值

150 個評分

HEC Paris

了解欧洲：欧洲的重要性以及它对于您的价值

150 個評分

Regardless of where you live, the European Union not only affects your life, but may also transform it. By learning how Europe works, a new world will open up to you and discover new jobs you never heard of. The European Union has a large, yet often unnoticed, impact on many aspects of everybody’s life. We will analyze what the EU is doing for YOU regardless of where you live. We will also look at what YOU can do for and in Europe. Whether you are traveling, eating, working, doing business, shopping, surfing the Internet or breathing, all these activities are largely shaped by the EU. As a result no global citizen, business leader, lawmaker, lobbyist or student can effectively operate in Europe or in the world without a solid understanding of this unique laboratory of integration. While the EU is often depicted as a monstrous bureaucratic creature, condemned to irrelevance by the emerging economies, in 50 years it accomplished what other countries took centuries to realize. The EU remains the most accomplished experiment of economic, social and political integration in human history. Given its inherent complexities, this Course aims at empowering you on what Europe can offer and will enable you to discover jobs and opportunities you were not aware of. Indeed, throughout the whole course, participants will be confronted with real-life examples of EU action. EU affairs professionals will share their personal EU experiences and tell us about their EU jobs. You will also be able to interact with the instructor and other participants, share your opinions, question the instructor’s assumptions and hence shape the course’s content.

從本節課中

What the EU can do?

Analyzing the EU’s powers. What can it do? How far can it go? In which policies is it involved? The EU’s major fields of intervention. What does the EU do for trade, agriculture and innovation?

A flagship of EU intervention: competition16:20

Intellectual Property in the EU - part 1 - Basic elements of IP (Giuseppe MAZZIOTTI)5:13

Intellectual Property in the EU - part 2 - Why the EU has developed policies regarding IP (Giuseppe MAZZIOTTI)8:50

Intellectual Property in the EU - part 3 - Challenges for a modern IP system in the EU (Giuseppe MAZZIOTTI)6:26

與講師見面

Alberto Alemanno
Jean Monnet Professor of EU Law and Risk Regulation

[MUSIC]

Let me now introduce you to a colleague of mine, Giuseppe Mazziotti.

A European scholar, lawyer and analyst, of one of

the most relevant policies largely shaped by the European Union.

This is the policy that protects your ideas, as well as the contents

you generate every single day; be it in your professional or private life.

This may be music, art or merely a comment you just

posted on a blog or on Facebook or any other outlet.

Giuseppe, we are all tuned up and ready to listen to you.

>> Hi,

in this class we will briefly look at

an area of EU law and policy, intellectual property,

which has become increasingly relevant for

European economic growth in a globalized economy.

We will take into consideration the basic elements of intellectual property,

how and why the EU has developed policies in this area of law,

and finally, what the biggest challenges for a modern intellectual property system

in Europe are.

My name is Giuseppe Mazziotti, I am a lawyer, I am the founder of Mediartis

in Rome, and I am a fellow at the Centre for European Policy Studies in Brussels.

In short, intellectual property intends to boost and reward creativity,

inventiveness, and to ensure fairness among competitors on the market.

Intellectual property is an expression which is used

to indicate an increasingly complex and wide bundle of rules

on various aspects of human creativity, technological innovation, and trade.

Intellectual property grants exclusivity over the use of intangible

assets, such as a brand, a technological process, or

intellectual creations, such as a piece of music, a

sound recording, a movie, or a piece of software.

States grant this intangible form of property to authors of creative

works, inventors, and entrepreneurs in order to allow them to control and obtain

remuneration from uses of their respective works and assets.

Intellectual property has traditionally

embraced copyright, patents, and trademarks.

Let's start by patents.

Patents are about technological innovation.

Patents grant investors a 20 year exclusive right,

which means a monopoly, over the use of an invention.

An invention can be either a new product or, more

likely, a technological process that can have an industrial application.

The most important aspect of a patent is novelty.

States assess novelty from the point of view

of an expert in a given field of technology.

For instance, as a lawyer, I would not be in a position to fairly assess whether or

not a chemical process is new and deserves a patent as a reward.

A state instead will have to hire a

chemist in order to appoint a suitable examiner for

such a patent application. Trademarks.

Trademarks are commercial denominations,in short, logos, brands, signs.

Trademarks are protected for a limited time but on a renewable basis.

After registration of a trademark, the owner of

the mark is granted protection from uses of identical or

similar denominations or brands that might end up confusing consumers

about the origin of a certain good or service in a given sector of commerce.

Trademarks protect consumers by allowing them to create

a safe link between a sign and a product.

This is a function that also protects the distinctive character of a sign or

a logo and as a result ends up protecting the

reputation of a certain product and of a specific entrepreneur on the market.

Finally, copyright. Copyright grants creators

of artistic and literary works the right to control, at least

legally, copying, public performance and public communication of their works

for a very long time.

In the European Union and the, in the United States for instance, your term of

copyright protection is 70 years from the author's death.

The domain of intellectual property has grown considerably in the last decades.

Its scope has been progressively extended to

the protection of new assets, works and technologies.

The EU has widely

contributed to such an expansion and through the adoption of

legislative measures on computer programs,

databases, industrial designs and biotechnological inventions.

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