Understanding Your Audience

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您將學習的技能

Content Creation, Persona (User Experience), Brand Management, Content Marketing

審閱

4.6(563 個評分)
  • 5 stars
    68.56%
  • 4 stars
    24.68%
  • 3 stars
    4.61%
  • 2 stars
    0.88%
  • 1 star
    1.24%
AS
2018年12月17日

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

JT
2017年8月9日

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

從本節課中
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

教學方

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    John Lavine

    Founder, Professor and Director, Media Management Center
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    Candy Lee

    Professor
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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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