Know the Client: Grainger

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Marketing Plan, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

審閱

4.5(301 個評分)
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    16 ratings
AS

Mar 01, 2018

Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

JJ

Jan 14, 2017

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

從本節課中
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

教學方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing
  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
  • Vishal Sachdev

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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