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來自 ESSEC Business School 的課程
Demand management: Breaking down today’s commercial silos
162 個評分
ESSEC Business School
162 個評分
課程 3(共 4 門,Specialization 酒店管理:分销、营收和需求管理
從本節課中
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

與講師見面

  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems
  • Alex Slors
    Alex Slors
    Independent Hotel Asset Manager & Development Consultant
    Asset Management
  • David Turnbull
    David Turnbull
    Co-Founder and CCO
    SnapShot
  • Brendan May
    Brendan May
    COO Livabout
  • Martin Soler
    Martin Soler
    Independent Marketing Consultant
  • Lennert De Jong
    Lennert De Jong
    Commercial Director
    Citizen Hotels

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