Case Study - "The Tale of 100 Entrepreneurs" (Part 2)

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來自 University of California, Davis 的課程

Creating Dashboards and Storytelling with Tableau

380 個評分

University of California, Davis

Creating Dashboards and Storytelling with Tableau

380 個評分

課程 4（共 5 門，Specialization Data Visualization with Tableau）

Leveraging the visualizations you created in the previous course, Visual Analytics with Tableau, you will create dashboards that help you identify the story within your data, and you will discover how to use Storypoints to create a powerful story to leave a lasting impression with your audience. You will balance the goals of your stakeholders with the needs of your end-users, and be able to structure and organize your story for maximum impact. Throughout the course you will apply more advanced functions within Tableau, such as hierarchies, actions and parameters to guide user interactions. For your final project, you will create a compelling narrative to be delivered in a meeting, as a static report, or in an interactive display online.

從本節課中

Planning and Preproduction: Aligning your Audience, Stakeholders, and Data

Welcome to the first module of this course! In the following modules, you will learn and work with concepts, tips, and techniques to help you explore data, identify meaningful findings, and then explain them through the power of data visualization and storytelling. In this module, you will be able to determine the who, what, why, and how of the story and discover the importance of planning before you start. You will be able to interview your stakeholders and assess your audience to find the right story in the data. By the end of this module, you will be able to define what a story is and build a basic framework for presenting your story. Let's get started!

Introduction to Planning and Preproduction for Visualizations1:45

A Design Checklist of the Who, What, Why, and How7:44

Start with Your Stakeholders3:52

Addressing Your Audience and Their Context9:42

Finding the Story14:44

Prioritizing, Optimizing, and Designing the Data Story5:53

Case Study - "The Tale of 100 Entrepreneurs" (Part 1)6:40

Case Study - "The Tale of 100 Entrepreneurs" (Part 2)3:12

Case Study - "The Tale of 100 Entrepreneurs" (Part 3)7:57

與講師見面

Govind Acharya
Principal Analyst
Budget and Institutional Analysis
Hunter Whitney
Sr. Consultant, Author, Instructor
Design Strategy and Data Visualization

I may decide to pursue some of these questions further for

particular story and file the rest away for another day.

At this stage of the process,

I'm not sure what my story will be just yet or what to include or exclude.

Okay. Now, let's take a look at examples using data drawn from

Tale of 100 Entrepreneurs Workbook and how it has been used in various ways.

One example, is an article appearing here on the left,

it's from the Wall Street Journal from 2009,

by Scott Austin, and it's called,

How Long Does It Take To Build A Technology Empire?

As I read it, this article expands mostly through

text along with now to us, familiar chart here.

The main theme of the original base,

which is that it takes longer than some may hope to make

the 50 million dollars in revenues within the first five years or so.

A link to the full article is in your resources and I encourage you to take a look.

All right, now let's look at another example.

On the right side, that has a differently layout,

some custom filter controls for segmenting companies by industry,

and a few added thematic elements.

Now, in this example,

the growth groups are broken out as hot rods,

hares and tortoises as opposed to the rocket-ships,

hot companies and slow burners of the original.

Now, it seems like a bit of a mixed metaphor with cars and animals and all,

but the idea of the tortoise and the hare is an interesting one to me.

Now, in case you are not familiar with that story,

the hare was a clear favorite to beat the tortoise in a competition, a road race really.

But the slower tortoise,

ends up coming in first due to the hare's overconfidence.

The text on the right side of this visualization upper right,

poses the question, will fast growth yield long term success?

Or does slow and steady win the race?

Now at some level, because I'm familiar with the story of the tortoise and the hare,

I'm expecting the tortoise to win.

I'm not sure how that will play out in terms of these different companies. We'll see.

It's a great question for this situation but I

don't actually see any answers jumping out at me here.

It looks like I'm going to have to do some work for my own conclusion to that question.

Now we've noted some potential limitations within this data set but it

contains many potential stories as well. Let's try to find one.

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