2.4 Reg Baker (MRII) about web surveys in market research

來自 University of Michigan 的課程
Data Collection: Online, Telephone and Face-to-face
154 個評分
University of Michigan
154 個評分
課程 2(共 7 門,Specialization Survey Data Collection and Analytics
Module 2: Self-administration, Online Data Collection
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.


  • Frederick Conrad, Ph.D.
    Frederick Conrad, Ph.D.
    Research Professor, Survey Methodology
    Institute for Social Research