Mapping Customer Experiences

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來自 University of Illinois at Urbana-Champaign 的課程
Customer Insights: New Product Development Orientation
6 個評分
University of Illinois at Urbana-Champaign
6 個評分
從本節課中
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

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  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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