[MUSIC] Another trend is Further Industrialization. We have deal with a growing number of goods, which previously hasn't been included into industrial realm. And actually, we can see that they progressively include it in. For example, in field of dramatic art or performing art, because we can see some particular forms of the new theaters, which are more and more standardized, and of course any kind of standardization of the content could be considered as their step to their industrializations. Such as, for example, the industry of musicals which became very, very global actually, Could be considered as such kind of quasi-industrialized dramatic realm. It's also the case of what we call the theatrical spectacles and festivals, especially. Theatrical festivals, it means that the festival is a big, we'll say, real time platform, where a lot of different theaters, a lot of different actors, a lot of different performing art dealers, if we can use this term presenting their performances. Of course it becomes a particular industry, because such kind of festival becomes more and more spreadable, more and more popular. They have a particular marketing strategies to organizing, etc. It's a very messy way of projection. The same with music festivals. Huge part of them is organized conjointly by media and pornographic industries, for example, in order to promote tracks. So it doesn't mean that musical, for example, could be considered the industry as it is, because the core creative production remains non-reproducible. Each time you have to play something on a scene, each time the troupes should be appeared on a scene, but at the same time, we have deal with a very, very particular standardization. And kind of requirements for show to the troupes, and which makes such a good examples of global industries of musical, such as Mamma Mia musical, and some others, Chicago and others, makes them absolutely unique. Absolutely universal, we'll say, across all the world. It means that the Mamma Mia musical in Moscow, Mamma Mia musical in London, Mamma Mia musical in Paris, Mamma Mia musical in New York will be the same. Music will be the same. Choreography will be the same,etc., because the owner of rights for such kind of of musicals will say, could emboss norms and standards of playing of doing such kind of of show, which is of course very different from the classic performing arts, and where you deal with some kind of improvisation simultaneous play, individual play of different tactics, etc. And here, we have deal with a very strong standardization, even the music standardization inside such kind of products. Another field, which also is progressively industrialized, is the sector of education. And, of course, this sector, for the long time, has been considered at the margin of industrialization, but actually the mass education, the global growth of enrollment in universities. And especially in the second half of the 20th century, forced university to find strategies to cut off some costs and implement new managerial practices. And among such practices, we have deal with some kind of media ties practices such as distant education, mediatized means of video transmission, online learning, etc. And all such trends are actually one of the prominent market sector in field of culture industries, because of course universities should be considered not only as they reproduction of knowledge. It's also the reproduction of culture, say symbolic, good producing. So another important trend is also the enlargement of industrialization of what we call the amateurism. Amateurism means any kind of content which is made by people themself. It means that proliferation of platforms for user generated content made some forms of amateurism, such as amateur photo, amateur video films, non-mass music singers, etc, etc. And this sector becomes industrialized, which means that sometimes from this non-industrialized sector, we can see some music tracks, some videos, etc., which becomes extremely popular. And the singers coming from this bottom up field, or bloggers, or via bloggers, or particular via bloggers, etc., becomes very popular, and starting to produce something and starting to, we'll say, move progressively to the classic commercial industrial realm. So of course the access to the platform, the access of audience to platforms, make such kind of products very spreadable. And of course it also drives the crowdfunding model and some kind of advertising these models, which becomes the driver on the for such kind of process, the process of the amateurism industrialization. Amateurism becomes a particular industry, and of course create a particular dependence relationship, particular power relationship, of the power especially of the big platforms over such kind of amateur users, or what we call also the prosumers, people which are at the same time consumer and producer. [MUSIC]