Hello everyone I'm Edgar, and I am with Jack Manson to talk about the Muda. Jack, what is date Muda? >> Well there's seven other Muda's. >> Really? >> Yes. >> Tell us about them? >> Well Muda in Japanese means waste, and so the first seven Muda,s have to do with, how to make investor processes more efficient, how to, minimize rejects, how to have just in time delivery all those sorts of things. There's an eighth Muda of waste, and that is the waste of human creativity. >> That's so bad. >> It is Wh, why would we want to waste your creativity? So, the question is, how can you improve your creativity so your not wasting it, because is your wasting it, your wasting your life. >> How can you use the Muda? >> Well, there's a bigger question is to, not only how we can use it, but how can we measure it. Muda are based on the ability to measure a new proof of these measurements and so, we have to develop a system to measure creativity. >> Have you ever tried that? >> 2012, I was hired by a company, a large company, to try to figure out a way to measure creativity. Now other people have tried in the past, and so I was to make a new innovative attempt so I decided that I would first practice on myself. >> And what did you find? >> Well what I did was to assume that my creativity was a function of the number of ideas that I generated and so I had an idea journal where I would write down my ideas now, I'd kept an idea journal for a long time. And I knew that in the past I would generate about 10 ideas a month and I wanted to see well, what could I get up to? How many per month could I get to? >> And, how far did you go? >> Well, during the year, at first I jumped to 50 ideas a month. Then I thought, well I can do better than that, so I revved up to 150 ideas a month, five ideas a day, and it drove me crazy, to do this. >> That's excellent, that's excellent. >> But I wanted to be crazy, I wanted to be in that, mindset that every morning I would try to get as many ideas as I could. >> That's really good and it seems really useful. >> Well I actually got up to 200, but then it exhausted me. However, when I went back and looked at those ideas which turned out to be a thousand ideas over the year and I knew it as a rule of the thumb that, great entrepreneurs need about a thousand ideas for one of them to become successful. So, I went back and looked and did kind of a mental mapping of my ideas, and I found two of them stood out, and one of them was the MOOC. >> Right. The 2012 was the first year of the MOOC and I had a whole bunch of ideas about the MOOC, and that then made me excited and enthusiastic and Interested in doing a move, which we did in 2013 and now we're doing the second one, It all came from my experiments with the Muda. >> Okay, thanks to the Muda then we have the MOOC, and now you can go and practice the Muda, the eighth Muda on yourself, see you next time.