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Example of Corporate Headquarters

Course video 29 of 37

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)

Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

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教學方

Bart Vanneste
Associate Professor

腳本

Hi, welcome back. In week one,

we established that corporate strategy really is about two things.

First of all, portfolio selection.

Which businesses should you be active in?

Then in week two, we looked at one particular instance of that.

Diversification, that is entering new businesses.

In week three, we continued our discussion of

portfolio selection by looking at divestiture,

exiting from a business.

So corporate strategy is about portfolio selection

but it's also about portfolio organization.

How should you organize to create value across your businesses?

And in this week we're going to look at an important instance of that,

the role of corporate headquarters.

Now, corporate headquarters is important to us

because that's where corporate strategy is made,

but also they are ultimately responsible for ensuring corporate advantage.

How can you create more value from businesses through joint ownership?

Let's look at an example.

This is a simplified structure of Sony, a Japanese company.

Sony is active in many businesses which it has clustered in three groups: electronics,

entertainment, for example movies, and financial services.

They have a business called Sony Bank.

Headquarters is where corporate strategy is made.

Oftentimes in the headquarters,

you also find corporate management functions including treasury, risk management,

taxation, financial reporting, company secretary and legal counsel,

government relations and investor relations.

These are often referred to as obligatory

functions as they relate to the reporting of financial,

tax and legal data.

Shared services are activities that could have been done at each level of the business,

but to benefit from skill are instead done centrally.

At Sony, these include marketing and R&D.

These shared services are tightly linked to headquarters because headquarters is

organizationally responsible for these services

and might be in the same physical location.

Thus, corporate headquarters sits on

top of the businesses and is responsible for corporate strategy.

That is the strategy that cuts across all businesses.

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