Financial statement basics

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來自 University of Maryland, College Park 的課程

Master Class for Corporate Entrepreneurs

13 個評分

University of Maryland, College Park

Master Class for Corporate Entrepreneurs

13 個評分

課程 5（共 5 門，Specialization Corporate Entrepreneurship: Innovating within Corporations）

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project

從本節課中

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

Financial statement metrics7:09

The entrepreneurial spectrum6:57

The "too typical" return on investment (ROI) process7:21

Finance for the corporate entrepreneur3:31

A better approach to return on investment (ROI)4:27

Intangible assets and return on investment (ROI)4:43

Financial statement basics4:12

Financial statement details7:13

與講師見面

Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

I'd now like to talk a little bit about some basic financial statement

information.

We talked about the fact that we would

cover the financial statements in this course.

We'll talk about it for a minute.

So the types of financial statements that you would typically see is a balance

sheet, an income statement and a statement of cash flow.

And those statements taken together, particularly if they're audited, because

if they're audited you give them a higher kind of credibility for being accurate.

It enables an outside investor or an internal investor to evaluate

the potential of a project and whether it's worth investing.

Now most financial statements that are done internally are done on a cash basis.

And if you look at cash versus accrual accounting,

the differences can be significant.

They can also have a significant impact on taxes.

The accrual method provides a much more complete picture of what's going on.

But just as I said this in not a course in corporate finance,

this is also not a course in financial accounting and

preparing balance sheets and income statements and cash flow statements.

So you have to understand that the accrual method is more accurate,

it provides, it recognizes revenues when they're earned.

Like when you ship a product, that's when you earn it,

because the customer now takes title to it, and you recognize expenses when

the supplies or services are received by the corporation.

The cash method recognizes revenues when the customer pays for

the product, and they recognize it's been through a new supplier,

when the company pays the supplier.

So that could be a significant difference in a large company.

For internal investment proposals, generally speaking,

traditional financial statements are not generally required or even useful.

The reason is that most internal projects are benefiting from shared costs.

You have a human resources department, you have a marketing department,

you have a financial accounting department.

You have a sales group, you have a lot of departments who

provide services to all of the individual product lines.

So what you don't need is create a set of statements which

assume you're going to acquire all of those capabilities in your proposal.

So what a lot of companies will ask you is to prepare a basic understanding or

a basic financial statement which shows, it's like the revenue stream based

upon the reasonable assumptions based on product development and growth.

How much are the incremental costs of generating those revenues and

what economies of scale exist because you have these shared expenses?

But it's just useful for you to know how financial statements work so

that when you're asked by, let's say the person or

persons who are looking at evaluating your proposal, can you explain

to me what your contribution to the margin is, you should know how to discuss that.

And that would be a straightforward process of looking at revenues less

the incremental costs of generating those revenues.

Now if you're coming in and presenting to a corporate finance group

that you want to acquire a new company, completely new company,

acquire the company, then you may be required to generate full financials or

they'll have full financials that you'll probably request and,

I'm guessing, it also would be audited financial statements.

So just understand that the financial statements are a useful tool,

they are generally not full blown financials when

you're doing an internal investment proposal but you

should have a general working knowledge of how all these things come together.

So you can talk intelligently to the person who is actually

developing the decision or making the decision on investment

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