Using Credible Content From Brands

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4.6(268 個評分)
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JG

Aug 14, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

從本節課中
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

教學方

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    Candy Lee

    Professor
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    John Lavine

    Founder, Professor and Director, Media Management Center
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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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