A Revolutionary View of Marketing

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4.6(261 個評分)
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YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

VI

Jul 04, 2020

Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.

從本節課中
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

教學方

  • Candy Lee

    Candy Lee

    Professor
  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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