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Market trends and key challenges in Analytics - Mickael Svilar

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.

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課程、專項課程和在線學位均由全世界一流大學和教育機構的頂尖授課教師教授。

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