2.1 Why brand experiences matter (Part 1)

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Corporate Branding, Brand Marketing, Brand Management, Brand Identity

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MM

Mar 14, 2020

I really liked the content and the examples provided during the lectures. The best part was the industry interview element. They actually told us how these theories are implemented in practice.

DO

Feb 04, 2019

Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.

從本節課中
Brand Design & Delivery

教學方

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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