I hope you have enjoyed the lectures and found the course material engaging.
Our journey began by looking at products and their life cycle and
how they should be developed.
In module two, we looked at developing a compelling brand for your product,
and how to inspire stakeholders.
We then moved to look at brand architecture and naming, and
how to communicate the offering.
Module four focused on building the brand portfolio to maximize its value and
support growth, which led us into module five, and
translating your brand into a compelling customer experience.
Finally, in the module we have looked at equipping and engaging
employees to deliver the brand promise and the challenges that that can bring.
As I'm sure you're aware, this Brand and Product Management course forms part of
the marketing mix implementation specialization.
If you haven't already done so, I strongly encourage you to
check out the pricing strategy, the channel management and
retailing, and integrated communication courses with my colleagues.
If you complete them all, you can access the Capstone Project and
put all of your knowledge into practice.
Thanks again and keep up the great work.
[MUSIC]
Luis Rodriguez BaptistaProfessor
