3.7 Top 5 indicators of a brand architecture issue or opportunity.

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來自 IE Business School 的課程
品牌和产品管理
817 個評分
IE Business School
817 個評分
課程 1(共 5 門,Specialization 营销组合实践
從本節課中
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

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  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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