1.2 What is the product lifecycle?

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來自 IE Business School 的課程
品牌和产品管理
778 個評分
IE Business School
778 個評分
課程 1(共 5 門,Specialization 营销组合实践
從本節課中
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

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  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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