Multimedia and you

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來自 Michigan State University 的課程

Capstone: Create your own professional journalistic portfolio

26 個評分

Michigan State University

Capstone: Create your own professional journalistic portfolio

26 個評分

課程 5（共 5 門，Specialization 如何成为记者：报道新闻！）

This is it! It is time for YOU to be the journalist, and practice and display the skills you have learned through this Specialization journey. You will create your own professional journalistic portfolio, culminating in the creation of your own news report from start to finish. You will go through all the steps and skills used by professional journalists: conceptualizing a news report idea, reporting, interviewing, researching, and then compiling the information for an audience. Your learner community, along with the Michigan State Journalism team, will be with you every step of the way. Having a professional portfolio will help you market yourself as a journalist, showing off your work product, as well as practice and hone your journalistic skill set. You will receive an exclusive premium "Journalism" badge for social media, to display your Capstone completion.

從本節課中

Capstone news report portfolio: Assembling your news

This is the stage where you take all the research, interviews and facts and transform it into a news report for a public audience. You will execute, based on your own journalistic process, developing critical thinking skills, news judgment and the art of delivering ethical and effective news reports for your audience. It's sometimes easy, sometimes very challenging. Each news report is unique. Follow where your facts, news gathering and interviews take you.

Putting together your newsgathering2:08

Using quotes effectively11:48

Multimedia and you4:28

Developing leads4:53

與講師見面

Joanne Gerstner
Sports Journalist in Residence
Michigan State University School of Journalism
Jeremy Steele
Specialist
Michigan State University School of Journalism
David Poulson
Instructor
School of Journalism
Eric Freedman
Instructor
School of Journalism
Joe Grimm
Instructor
School of Journalism
Lucinda D. Davenport
Director & Professor
School of Journalism

[MUSIC]

Forgive me while I tell you something you already know.

Using art makes stories better.

You know this because if you pay any attention at all to how you consume news,

you'll find that the amount of news you consume through images, whether still or

moving, is considerable.

It really is true that a picture is worth a thousand words.

You don't have to take my word for it, and

you don't have to trust your own instincts, take this little test.

Post something on Facebook or another social media channel, then post the same

item on the same channel, but this time, post it with a picture, see what happens.

When I do this, I get a lot more action on the item that includes art.

We know that people are attracted to pictures more than they are to just text.

The eye goes to the image.

Now, let's think about it logically, many of the things that happen in the world

around us are visual, they're not just a stream of words.

They are a succession of pictures, or a number of stills, or a video.

With these tools available to us today, it's almost crazy to not use them.

Now let's extend that.

Pictures and video are one thing and very helpful, but

let's add all to the mix all the elements that you can tell through pictures,

that includes maps, charts, and graphics.

These are not difficult to make anymore.

There are a lot of tools for

making these just as there are a lot of great tools for making pictures and video.

And sometimes, charts, maps, graphics, are the best way to tell a story.

Let's take the example of stories where location is very important.

If something happens at a particular location or in a key part of the area, and

that's what makes that news, we should show where that happens.

We should show a map when we're describing something that

transpires from one place to another.

Another example.

In many reports, numbers carry the news, but a cloud of numbers can

slow down readers and confuse them when they're just given in-text.

They can become a speed bump in a written article.

It can make for a tough going.

A chart or a graph can turn those numbers into a picture that people can absorb

in a glance and it will draw them into the story.

It's another entry point, another place to come in,

another reason to start reading that story.

It's just like a headline or a good lead.

The chart or the graph frees your writing from all those details and

let's you tell a better story.

Let's take this idea one step further and

give readers the opportunity to take a chart or a graph, and to play with it, and

to tease out of it the information they want for themselves.

This is impossible with a story written in a linear fashion.

But it is very possible when we have interactive graphics with our stories.

You can learn to do this, if you feel you don't want to, or it's beyond you,

you can certainly find people to work with you and make this happen.

One more element you really want to think about is audio.

Many reports are based on what people say, and in many of those, the way in

which people say things can be fascinating and can carry the emotions of the story.

Many of the stories we tell are audible stories.

I'm not just talking about the power of audible stories you might hear on

the radio or podcasts, I'm also talking about stories that have sounds in them.

A storm, a fire, a concert, a sporting match.

All these things have sounds that journalists can capture and bring back for

readers, and in this case, readers who are also listeners.

I have a backpack here.

It is full of technology.

And this is how, just a few years ago, journalists used to go out,

calling themselves backpack journalists.

I have a couple kinds of cameras in here,

I have a couple kinds of microphones, I have a lot of cables, I have batteries.

It's all the equipment that people needed to make a multimedia story.

We can get rid of that now.

Thank your aching back that those days are kind of over, with one of these, and

who doesn't have one of these, we can get the photos and the video.

We can write the story, we can upload the story, we can get the audio.

We can do it all right here and then put it back in our pocket.

So, let's drop the excuses.

We have the equipment we need if it's in our pocket.

Let's use everything in here.

And if you don't know how to use the other functions on your phone,

get busy learning them.

Your audience is waiting for this.

[MUSIC]

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