Welcome to the incredibly exciting field of business data analytics.
>> I've worked in this industry for 20 years and I've never been bored and
you won't be either.
The next 20 years will be even more exciting as the true potential
of a single, global, big data analytic culture is realized.
>> I'm a neuroscientist who studies big data in the brain.
I work with all kinds of data sets.
Now I'm applying statistical techniques and
the problem solving techniques we discovered in the brain to business.
And it's been really fun for me because it turns
out that many of the analytical challenges we have in science are now the same
analytical challenges we have in business, thanks to the big data ecosystem.
The same skills that we used for getting a paper published in science are the same
skills we use for presenting something to an executive.
It's all about critical thinking, data wrangling, and communication.
I've created new data analytics technologies as an inventor and
an entrepreneur.
And I've helped others realize their dreams in business analytics
as a venture capitalist.
And for the past six years,
as a teacher in Duke's globally known Master of Engineering Management program.