As you can see, this thing we call sales has evolved to reflect the changing times. Now, let's turn to the managers who oversee the sales function. These folks are often called sales managers. There are three parts to this job. The first is sales strategy. Sales managers must develop strategies that will achieve their objectives. They must ensure that the sales department is appropriately organized and that it works cross-functionally with executives from other departments to achieve strategic plan goals. For example, the sales function must sometimes collaborate with marketing to generate new lead sources and expand the target customer base. Next to sales operations. Managing Sales force involves recruiting, hiring, training, supervising, compensating salespeople, motivating them to become problem solvers, and providing the proper planning and backup support so that they can perform their jobs properly. Finally, there is sales analysis. A sales manager must not only set sales goals, they must analyze past performance data and project future performance. Notice as we described these tasks, there is a strategic operational and analytical component to the sales management job.