課程信息
4.7
90 個評分
16 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:8 hours/week...
可選語言

英語(English)

字幕:英語(English)
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為8 小時

建議:8 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Module 1

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project....
Reading
4 個視頻 (總計 48 分鐘), 2 個閱讀材料, 1 個測驗
Video4 個視頻
Describing the Social Problem7分鐘
Idea Generation and Advisory Board17分鐘
Segmentation for Social Enterprises: Part 115分鐘
Reading2 個閱讀材料
Recommended Reading: The Social Entrepreneur's Playbook10分鐘
Module 1 - Lecture Slides10分鐘
Quiz1 個練習
Module 1 Quiz20分鐘
2
完成時間(小時)
完成時間為 1 小時

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution....
Reading
4 個視頻 (總計 40 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Understanding the Beneficiary13分鐘
Screen-In & Screen-Out Criteria7分鐘
Describing the Solution6分鐘
Reading1 個閱讀材料
Module 2 - Lecture Slides10分鐘
Quiz1 個練習
Module 2 Quiz16分鐘
3
完成時間(小時)
完成時間為 1 小時

Module 3

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise....
Reading
4 個視頻 (總計 47 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Framing and Scoping the Venture17分鐘
Operations Realities8分鐘
Cost Table9分鐘
Reading1 個閱讀材料
Module 3 - Lecture Slides10分鐘
Quiz1 個練習
Module 3 Quiz20分鐘
4
完成時間(小時)
完成時間為 1 小時

Module 4

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures....
Reading
4 個視頻 (總計 46 分鐘), 1 個閱讀材料, 1 個測驗
Video4 個視頻
Test of Concept Plausibility12分鐘
Stakeholder Analysis17分鐘
Conclusion & Next Steps4分鐘
Reading1 個閱讀材料
Module 4 - Lecture Slides10分鐘
Quiz1 個練習
Module 4 Quiz20分鐘
4.7
16 個審閱Chevron Right

熱門審閱

創建者 DGDec 16th 2018

A class that introduces solid theoretical and practical tools to prepare for a social venture. Would recommend without a doubt.

創建者 CBJun 27th 2018

This course is exactly what i needed. It is well explained and the case studies given are very good.

講師

Avatar

James D. Thompson

Director, Wharton Social Entrepreneurship Program
Entrepreneurship
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Ian "Mac" MacMillan

Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 Business Strategies for A Better World 專項課程

You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to: ● Lead, invest and make business decisions for social impact ● Analyze information about global trends to make more informed strategic business decisions ● Understand the role of corruption in societies so you can make better business decisions ● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact...
Business Strategies for A Better World

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