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返回到 市场营销概论 (中文版)

市场营销概论 (中文版), University of Pennsylvania

4.8
152 個評分
28 個審閱

課程信息

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。...

熱門審閱

創建者 XL

Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

創建者 CC

Jun 10, 2018

Very comprehensive and inspiring course. Gives you the basic framework of thinking about branding and marketing.

篩選依據:

27 個審閱

創建者 Danna Zhu

Nov 11, 2018

由浅及深,全面而专业的授予了市场营销的相关知识,极具现实指导意义。

創建者 XINYI LIANG

Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

創建者 Claire

Jun 10, 2018

Very comprehensive and inspiring course. Gives you the basic framework of thinking about branding and marketing.

創建者 NICO

Jun 09, 2018

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創建者 Karis

Jun 06, 2018

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創建者 Linqi Liu

Apr 27, 2018

Acquired so much knowledge that can use in my career.

創建者 沈昊天

Apr 17, 2018

Useful, if have some PDF corse material, it would be more great.

創建者 PearJam

Nov 29, 2017

学有所获,老师讲得也很好

創建者 caoyan

Oct 31, 2017

非常好,我还会继续学习相关课程

創建者 齐媛

Oct 30, 2017

案例生动、浅显易懂,但是翻译有问题