Chevron Left
返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

8,784 個評分
1,713 條評論


Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....



Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


1451 - 市场营销概论 的 1475 個評論(共 1,673 個)

創建者 Boyi Y

May 06, 2020

The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!

創建者 Muhammad S

Jan 11, 2019

Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School

創建者 Le H T

Dec 15, 2015

This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.

Many thanks :)

創建者 Vyom G

May 04, 2020

The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.

創建者 Arman A

Apr 19, 2016

Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different

創建者 Gayane Y

Mar 25, 2020

The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.

創建者 Daniela C

Mar 14, 2018

Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.


Feb 05, 2017

Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.

創建者 Ahmed

Mar 26, 2017

it's a good introduction to marketing world with easy language and tremendous description in recent marketing science

創建者 Nichola C

Apr 16, 2016

Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.

創建者 Swathy E

Jan 02, 2016

Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.

創建者 Ravishu A

Jan 09, 2016

A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.

創建者 Thomas H

Sep 03, 2019

Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.

創建者 Nimalan

Apr 26, 2019

Course content is really good and very practical.

Wish there is a downloadable PDF material of the lecture contents.

創建者 Agustin R L R

Nov 22, 2018

Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.

創建者 Ramnath S

Nov 21, 2019

could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.

創建者 Signý B

Oct 25, 2018

Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.

創建者 Faiz A

Dec 28, 2016

Great course overall.

Could do with some more examples/content from the Professional Services / Consulting sector.

創建者 Brandon M

Jul 09, 2017

Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.

創建者 Marian M

Jun 05, 2017

I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.

創建者 Rahul N

May 24, 2016

Really great course.... shows insight into what goes into the marketing of everyday products around the world

創建者 Anthony Y

May 18, 2016

Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.

創建者 Yevhen S

Apr 25, 2020

In general, the course is very good. However, it would be nice to split the third topic into several weeks.

創建者 Orhan O M

Aug 12, 2019

Final exam questions were a bit hard because some relevant information have not been given in the lectures.

創建者 yosanon

Mar 25, 2018

I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.