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學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
7,395 個評分
1,382 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1301 - 市场营销概论 的 1325 個評論(共 1,346 個)

創建者 Matthew V

Jul 28, 2018

Material felt high-level and introductory. Seems useful for supplementary education for non-business students or people who want a gentle introduction. Using 20th-century style teaching tactics – dry lectures, emphasizing rote memorization, lack of directly applying knowledge – as well as the high-level information introduced keeps the course from being overly valuable.

創建者 Joshua P

Mar 20, 2016

First 2 lessons were easy to follow, and gave relatable information. 3rd lesson was trying to explain topics that required technical and analytical explanations, but the course isn't long enough for that type of learning. Keep it high level and easy to connect with real life. 3rd lesson was easy too follow but personally, I did not find it all that interesting.

創建者 Marice

Oct 27, 2018

Info was clear enough for beginners without any business foundation. However, the videos seemed to be shot at 2013, which was a bit too outdated. Nowadays we have social marketing, A.I. etc.. Would love to see if Coursera could do an update, and would love to attend professors' class again if they are talking about A.I. Marketing. (laugh)

創建者 Joonik K

Apr 08, 2018

I was expecting a lecture with a tight and well-defined course, but I had a feeling that the many different ideas presented weren't closely related with each other, giving a feeling of disorganization.

However, I still was able to learn the primary and important pricples of marketing, and I still would recommend this lecture to a friend.

創建者 Lutz E

Jun 03, 2016

Has some very interesting topics. If you don't know anything about marketing in the beginning, you won't after this course either. If you already had a good marketing course in the past, this one might be a worthwhile addition. Like the other Wharton business foundation courses severely shortened compared to the initial installments.

創建者 Nimish S

Jul 21, 2016

A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods

創建者 Nikita P

Sep 24, 2017

Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.

創建者 Baylee M

Apr 25, 2018

Course was interesting and informative. However, intermittent questions and quizzes did not always match content. Also, the professors would often reference previous things that were not taught.

創建者 Wade R

Jun 26, 2017

Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.

創建者 Alex K

Mar 06, 2019

I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.

創建者 Kelly S

Oct 03, 2019

Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.

創建者 Ali A

Aug 07, 2019

Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.

創建者 Nicole D

Jul 17, 2019

It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!

創建者 Guido T

Jan 21, 2016

Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.

創建者 William J

Dec 12, 2015

Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.

創建者 Yuwei Y

Dec 30, 2017

I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.

創建者 Alisha c

Apr 11, 2016

This course is good for starters. Just wish it had more mentions of live examples to go with the theory

創建者 Mayank B

Apr 15, 2017

The course was somewhat disjointed and it would be good to have some notes.

創建者 shiva j

Oct 31, 2018

Good material, but not satisfied with the quality of teaching.

創建者 Oswell D

Oct 17, 2018

Some good points covered. Some presenters better than others.

創建者 Ashish K C

Dec 09, 2019

I was expecting coverage of more fundamentals in the course.

創建者 SUMIN C

Sep 04, 2018

I liked but I hope that it covers more cases before theory

創建者 Akintoye A

Apr 03, 2017

I feel the course could have been more engaging. Thanks

創建者 Faraz A

Jul 16, 2018

The course felt a little outdated for the year 2018

創建者 Adriana G

Jun 13, 2018

Videos incompletos, por ende, material incompleto