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返回到 市场营销概论

學生對 宾夕法尼亚大学 提供的 市场营销概论 的評價和反饋

4.8
7,501 個評分
1,402 條評論

課程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

熱門審閱

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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126 - 市场营销概论 的 150 個評論(共 1,366 個)

創建者 Vatsal S

May 20, 2016

Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.

Vatsal Singh

New Delhi, India

創建者 Katy S

Feb 25, 2016

This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.

創建者 Sarah B

Feb 18, 2016

Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.

創建者 Angela G

Nov 09, 2019

I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.

創建者 Devesh R

Sep 09, 2019

It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!

創建者 Arnold F

Aug 28, 2019

Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.

創建者 Supriya

Sep 16, 2017

Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.

創建者 Carlos Z R

Jan 07, 2020

It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.

創建者 Laura D

May 22, 2016

Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!

創建者 Sahar B R

Jun 15, 2019

Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.

創建者 Oscar E S

Jul 23, 2018

Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.

創建者 Anurag S

Nov 13, 2016

The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.

創建者 Ahmed A A

Mar 14, 2019

awesome course , I really learned a lot from this course and gained so many skills in marketing.

Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.

Thank you so much for this outstanding course !

創建者 Priyank G

Jan 14, 2017

The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.

創建者 Alex M

Dec 30, 2017

A great introduction course, it covers a lot of concepts in an easy-to-access fashion. This perhaps makes the structure loose, but on the positive the courses are memorable, and very relevant in the context of the Wharton specialisation.

創建者 施倩倩

Sep 17, 2017

This course is really amazing, and I learn a lot of interesting case during this period. I will highly recommend my friends to take this course. In addition, I hope the professors could add more reading material to extend the knowledge.

創建者 Yash M

Jun 07, 2017

The professors explained and elaborated every thing related to subject very clearly and briefly. I liked the course very much and will definately refer to my friends. I from the depth of my heart appreciate the efforts of the lecturers

創建者 Rafiq Z

Apr 10, 2017

I love the fact that you can download the lectures and also that you provide the text so you can read it while professor is talking. Also the fact that professor stays on screen the entire time makes you feel more like the class room.

創建者 Abhishek B

Feb 14, 2017

Prof. Fader is a genius. His interpretation and composition of the markets and his explanations are simple, precise and accurate.

His interpretation of Customer centric approach will sure help me in my thinking and growth in my company.

創建者 SANJAY K D

Jun 12, 2018

THE LECTURE IS TRULY HELPFUL IN UNDERSTANDING THE BASIC OF MARKETING. GOOD OPPORTUNITY TO IMPROVE THE KNOWLEDGE ABOUT BRAND MARKETING. IT CAN ALSO BE USED IN THE REAL LIFE APPLICATION OR WORKING AS SALES ASSOCIATE IN ANY ORGANIZATION.

創建者 Vikrant C

Apr 28, 2019

The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.

創建者 Lauma S

Apr 17, 2016

An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.

創建者 Gerrit K

Mar 15, 2016

This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.

Thanks a lot to the team and to coursera!

創建者 Akshatha K

Jun 29, 2019

I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.

創建者 Liu C

Feb 24, 2016

Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.