Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
創建者 Vivian X•
Apr 02, 2016
The course is sooo cool. I have learned something about marketing, especially customer centric manner. It's a terrific course to build our basic view to marketing.
創建者 Hasari T A•
Mar 01, 2016
A full approach to one of the most relevant subjects in Business Development taught by one of the most relevant researchers in the industry, professor Peter Fader.
創建者 Rahuldeb D•
Jan 14, 2019
It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.
創建者 Bhagyesh a•
Apr 06, 2018
an exceptional way to impart knowledge and basics to learners. really enjoyed my course. looking forward to completing more from my specialization. thanks alot !!
Jul 10, 2019
honessly loved it, you can listen to it on your phone like a podcast and whip through the whole thing in a week if you wanna. bout to go through a second time :)
創建者 Kaustabh C•
Sep 03, 2019
The course was very good. Being a introduction course where the topics were given a brief about, it does manage to increase ones's interest in it to learn more.
創建者 Luciano P G•
Nov 06, 2018
Very good course, with a overall view of the main marketing principles, furthermore. the lectures are very didactic and organized, making it easy to understand.
創建者 Fridgeir S E•
Aug 18, 2018
I really enjoyed these video session and reading material.
i would liked to have links to the videos in the text unter the video and get copy of the slides used.
創建者 Amy T Z•
Feb 06, 2020
Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.
創建者 Sagar b•
Jul 14, 2019
The course was good ,it was useful in undestanding the depths of the marketing ,how marketing takes place insights into the the marketing, exceution & brand .
創建者 Jacob N•
Aug 06, 2018
This was comprehensive, taught by the best, and now I want more. Thanks everybody for helping me get to this point. Going up levels is life always feels great!
創建者 Salman N•
Aug 22, 2016
This is an amazing course due to two reasons. It starts from basics with real life examples and teaches both traditional and latest methodologies of Marketing!
創建者 David G•
May 21, 2018
Very insightful, relevant, and useful in real-life application and project execution. Looking forward to the other courses in the Business Foundations module.
創建者 Siddharth J•
May 16, 2018
I would like to thank the faculties who conducted this short term course. This gave me an idea and understanding about marketing behavior and customer values.
創建者 OMOGIATE I A•
May 03, 2019
This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.
創建者 Elham G T•
Aug 08, 2016
Thank you very much.
I learn many useful thing from this course and I hope be able to pass the other courses of this type.
Elham Ghorbani Totkaleh
創建者 Jeffrey H•
Feb 28, 2016
Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.
創建者 Robert A•
Feb 28, 2016
Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!
創建者 Sayantan D•
Dec 24, 2015
The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.
創建者 Diana K•
Aug 20, 2018
These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.
創建者 Hugo D I U•
Jun 22, 2017
Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.
創建者 Dharini B•
Jun 15, 2017
Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!
創建者 Tissah K•
Feb 14, 2019
The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!
創建者 Lauren B•
Dec 06, 2018
Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.
創建者 Osvaldo R•
Aug 16, 2016
The course was extremely informative. The presentations were very well laid out, presenting us with proper real-time examples of the terms being discussed.