Playboy in China

Video placeholder
Loading...
View Syllabus

Skills You'll Learn

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Reviews

4.8 (12,623 ratings)

  • 5 stars
    80.43%
  • 4 stars
    16.87%
  • 3 stars
    2.03%
  • 2 stars
    0.33%
  • 1 star
    0.32%

MK

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

From the lesson

Applied Marketing (Optional)

These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Taught By

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

  • Placeholder

    Jagmohan Raju

    Joseph J. Aresty Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.