Grietas en el Enfoque Centrado al Producto

Loading...
From the course by 宾夕法尼亚大学
Introducción al Marketing
139 ratings
宾夕法尼亚大学
139 ratings
Course 1 of 5 in the Specialization Fundamentos Empresariales
From the lesson
ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.