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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,980 個評分
2,400 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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151 - 消费者分析 的 175 個評論(共 2,353 個)

創建者 Deepak K

2015年10月10日

Marketing in its various guises changes on an almost daily basis. Its so refreshing to go through a course that is so current in its content and relevance. The delivery was great and the passion of the the professors was visible in every video. A BIG thank you to all of them.

創建者 Adnan H N

2020年6月28日

I am greatly impressed by the analytical techniques taught in this course which are applied by the world's largest companies. Every instructor has developed incredible course content and the way they deliver everything to their students around the globe is truly commendable.

創建者 Stacia S

2018年3月25日

Highly informative! The course delivery (i.e. lectures) was clear and interesting, especially supported with various real-life examples on how companies utilize and monetize analytics. Also, the course has inspired me to be more involved in analytics-related roles in my job.

創建者 Saptarshi D

2018年5月13日

Dear professors. I thank you all from the bottom of my heart for taking the course. I have umpteen quantity of marketing analytics knowledge already. The quality of the professors at Wharton makes me crave for an admission there! Thank you so much again! Thank you Coursera!

創建者 Himanshu A V

2018年7月24日

Please improve prescriptive analytics section.

It seemed that it is no where related to predictive analysitcs section. Predictive analytics spoke how to predict future. Prescirtive analytics should have mentioned about how to use predictions for converting into actions.

創建者 Farhan A

2021年5月15日

As a beginner and with no knowledge of Business Analytics, this is a diamond for me. This course helped me perfectly and helped me to enter into the world of Business Analytics.

Thank you, Wharton School, the professors, and lastly Coursera for providing me this course.

創建者 Sunny G

2017年4月22日

Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.

What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.

創建者 Akashi S

2020年4月2日

The videos were bit longer than they were to explain weekly topics. This is an advantage for people who are beginners but it may prove to be a repetition for people who have experience with the topics. Nevertheless, this is an excellent course to understand the ropes.

創建者 Shariq l

2020年7月2日

This course has broadened my knowledge in the area of customer analytics. The Professor's capability to explain fundamental terms really helps to understand the nature of different kinds of customer analytics. I thoroughly and trying to make the most of this course.

創建者 kaitlyn a

2019年2月18日

Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.

創建者 Rangga I

2019年3月17日

I do love this course, it gives me a broader knowledge about marketing especially in the field of Customer analytics. Knowing the right customer, how to manage them, etc are the biggest challenge for all company in the world. In this course you will learn a lot.

創建者 Philipus Y

2018年6月6日

I really love this course, all of the teachers are doing great at explain and giving real case study. I learn a lot from this course, especially it makes me aware about how the business doing with all data they have. I really recommend to take this full course.

創建者 Abbos-Ali

2018年1月23日

The course opened my eyes to the field of Customer Analytics. There are so many applications of it in everything that we do in life. The professors are great and cover all types of Analytics required for the company to succeed in today's highly analytical world.

創建者 Nirupama P V

2020年10月5日

This is an excellent course- the theory and examples are amazing, the quizzes especially really make you think through the content and apply all that we learned. The supplemental reading is extremely useful as well. Fabulous experience completing this course!

創建者 Eleonora G

2017年4月2日

Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.

創建者 Linda A

2022年2月18日

It was somewhat challenging for me but also one of the most rewarding courses that I have taken on Coursera. I thoroughly enjoyed the content and am grateful for this opportunity to learn and grow to hopefully use in the global marketplace. Thanks again.

創建者 Samriddha P

2020年6月12日

Excellent course content for beginners. The course gives you a peek into the world of analytics with some real-life examples from successful organizations today. Recommended to someone who has just started to explore the realms of analytics. Insightful!

創建者 Prashanth R

2018年6月13日

This course provides a high-level knowledge about Customer Analytics . I would suggest this course for a person who is really interested to learn the basics of Data Analytics and real time applications of Customer Analytics. Worth the time ! Informative !

創建者 Nyasha G

2020年10月20日

A great, straight-forward introduction to complex information that I am going to use as a guide for further reading and learning. Useful as an overview or background knowledge on its own but to be applicable you have to do some more work. Very impressed.

創建者 Adhistya F

2019年11月21日

The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.

創建者 Samer T

2020年6月30日

This Course provides a solid understanding of what Customer Analytics is, from describing customer behavior, customer scoring using RFM Analysis and predicting the future to turnning it into effective actions.

Thank you Coursera for this amazing Course!

創建者 Pennyhsu

2018年3月17日

This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.

創建者 Niharika J B

2017年9月4日

I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!

創建者 Prateek A

2016年12月8日

The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.

創建者 Edmund V

2019年2月27日

Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.