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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,673 個評分
2,329 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

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MA
2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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251 - 消费者分析 的 275 個評論(共 2,279 個)

創建者 TEJAS N J

2019年8月18日

This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.

創建者 Prateek K

2019年2月6日

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

創建者 Saurabh S - J

2017年10月16日

This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.

創建者 Justin S

2016年12月4日

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

創建者 Bhaskar M

2016年3月11日

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

創建者 cody

2016年2月12日

A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.

創建者 Emmanuel A

2019年12月20日

This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.

創建者 Gowtham T

2016年3月2日

The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.

創建者 Yashvir J

2018年4月2日

I thoroughly enjoyed this course. Lots of relevant learnings taken out and being able to pace myself according to my work schedule and off days worked well for me. Thank you for the opportunity

創建者 Nicole S

2017年5月27日

This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.

創建者 怡甄 高

2016年10月12日

A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.

*not for people who are looking for some hard core stat calculation.

創建者 Norshuhada B A H

2020年11月20日

This course gave me great insights into customer analytics. All instructors possess experience and industry knowledge that made it easy for us to understand and relate to business application,

創建者 Chengyue W

2020年1月26日

the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.

創建者 sourabh k

2017年11月28日

Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool

創建者 Taya D

2017年7月29日

A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!

創建者 John L Z

2017年3月6日

I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.

創建者 Aashish M

2020年4月28日

The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you

創建者 Suresh K K

2017年12月26日

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

創建者 Thomas L

2017年2月2日

Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.

創建者 Moses J O

2019年6月2日

This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.

創建者 Humberto B

2017年8月10日

Erick Bradlow is an excellent instructor as also Peter Fader.

If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.

創建者 Cajetan D

2020年5月6日

Excellent material for the analytics of customer. We need to get more explanation regarding the Predictive part as to how we got the hot matrix. I could not get that. Is it prior research?

創建者 Parth C

2019年11月26日

A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.

創建者 Narjjan V d F B

2021年4月26日

O curso é sensacional! Aprendi como analisar os clientes e seus comportamentos de compra, com o objetivo de criar modelos preditivos que ajudam a mensurar o tempo de vida de cada cliente.

創建者 Christopher A

2020年8月5日

I had no idea on what to expect from this course. After investing a few weeks to complete this course I feel like I have a solid foundation on how to leverage data for business decisions.