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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

7,036 個評分
1,504 個審閱


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.


251 - 消费者分析 的 275 個評論(共 1,444 個)

創建者 Jorge G

Oct 19, 2016

Muy bueno muy bien planteado , los profesores muy profesionales.

創建者 Ankur A

Jan 19, 2018

very productive course material designed by wharton

創建者 Rebekka G

Jun 11, 2017

This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.

創建者 Orlando C

Dec 11, 2017

Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.

創建者 Habib i

Dec 03, 2016

Great course

創建者 Gaurav K

Sep 21, 2017

Great insights about customer buying pattern and using analytics to help understand it better

創建者 Shuai Z

Jul 23, 2017

Great course to start business analysis!

創建者 Peijun Z

Jul 28, 2017

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!


Jan 25, 2017

An enlighted series of lessons for newcomers of marketing!

創建者 Черемных К Н

Oct 16, 2016

Интересная и полезная информация

創建者 James W

Oct 09, 2016

An eye opener ! a must for all in Marketing , Advertising and beyond.

創建者 Deepak S

Nov 23, 2016

it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.

創建者 Rajshree R

Nov 01, 2016


創建者 Raj k

Oct 24, 2016

Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.


Sep 01, 2016

A great course!

創建者 Kevon T

Oct 20, 2016

Great introduction into the field of Customer Analytics.

創建者 Jayesh K M

Jan 14, 2018

Learnt a lot through this course.

創建者 Sanjiban K

Dec 05, 2016

I feel I have learnt something different and what I expected out of my first course in Business Analytics. Coming from a technical background of computer science and mathematics, I really got a chance to understand how to effectively use data to make strategic decisions to drive revenue.

創建者 Ефремова А А

Nov 23, 2016

Очень интересный и полезный курс!

創建者 Michal B

May 21, 2017

The most valuable course on Coursera!

創建者 Sunny G

Apr 23, 2017

Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.

What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.

創建者 Dhaval S

May 21, 2018

Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background

創建者 Balaji N

Jun 25, 2017

Excellent Course. Was very useful and well presented

創建者 Md N A A

Jul 28, 2017

The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.

創建者 Carlos M

Apr 15, 2017

I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.