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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,916 個評分
2,383 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


2151 - 消费者分析 的 2175 個評論(共 2,334 個)

創建者 Anudeep M


Its good but not interesting. The speaker's and data does not match a little. But Im looking forward to start operation analytics.

創建者 Minna H


All the presenters were excellent, but the content was somewhat of complicated or to me in blur. I wanted more concrete examples.

創建者 Salvador N


A lot of the content is pretty basic. I was expecting something a little more in depth. There weren't even any problem sets.

創建者 Devanand


Not a deep dive into the customer analytics but got to know the basics which will help us to work with an academic project.

創建者 Joel A G


Some quiz questions are a bit vague and subjective. And some just seem to have incorrect answers (I could be wrong though)

創建者 Ankit G


Not much content is covered. Course is quite short and doesn't teach much. Atleast should have given more study materials.

創建者 Sachin M


I was a bit underwhelmed by the course. It had lot of lectures and theories but limited case studies / and no exercises.

創建者 Konark P


Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

創建者 M. V G R


This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

創建者 Dm s


It has good content but there should be more practical ways or a live project to explain the things and techniques

創建者 Md. S B


Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

創建者 Nikita B


Good in theoretical aspects....should include some practical orientation to impart more value through this course.

創建者 Subramanian M S


Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

創建者 Aleksandr B


It's ok for those who need this technical skills. But it's a lot of information, that I would probably not use

創建者 subhan


That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

創建者 Piyush S


The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

創建者 Jessica N M P


Useful but it would have been nice to have worked through the math or worked through a relatable example



The course have informatión, examples and other text so ancient. Tue course is not update to our days.

創建者 Serene T S H


This course is overall good for general knowledge. Would prefer more depth in terms of content touched.

創建者 Dilip D P


I expected a more in depth understanding of the course like learning the mathematical modes described

創建者 Arnab G


Quizzes are worded in a very round about manner, making passing them a test of the English language!

創建者 prashant b


It is good so far but need share the written case studies which was shared during the presentation.

創建者 Meng Q


This course is more like an overview instead of a detailed in-depth course. But very inspirational.

創建者 Leandro R H


The class should provide further reading to develop advanced topics. It's just a general overview.

創建者 Javier J


A lot of Profs self-promotion with little substance, no math and an just guessing on the quizzes.