Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,992 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

篩選依據:

2001 - 消费者分析 的 2025 個評論(共 2,355 個)

創建者 Franklin I S

2016年7月13日

It's useful for non-marketing student

創建者 Bibek M

2020年6月3日

Very insightful and valuable course.

創建者 Bysani R

2020年5月28日

week5 is better than all other weeks

創建者 Khurshid K

2018年3月2日

Sometimes the sound was hard to hear

創建者 Sandra K

2018年2月15日

THE LAST PRESENTER WAS VERY ENGAGING

創建者 Hossein G

2021年9月1日

conceptual but not practical enough

創建者 Diko A D

2017年3月23日

very interesting course, insightful

創建者 Abhijit K

2017年2月13日

great insight on customer analytics

創建者 yanqing z

2016年3月10日

entry level, good to know knowledge

創建者 Svyatoslava

2020年4月17日

Interesting and challenging course

創建者 Rishav A

2019年11月19日

very informative and knowledgeable

創建者 Kevin Y

2019年3月4日

Great Course, I loved the content.

創建者 Gavin O

2016年8月5日

Good starter course on the topic.

創建者 liz a

2018年11月11日

it was really good and thorough.

創建者 Krishna P B

2018年8月12日

Great introductory level course.

創建者 Vaasanthika R

2020年7月11日

the course was very insightful.

創建者 Yinghao C

2020年3月17日

Easy to understand, good course

創建者 Munavar A

2017年2月9日

Practically applicable concepts

創建者 Karthikeyan M

2015年10月23日

Lot of Assignments can be added

創建者 Geo P

2020年8月24日

more theoretical as i expected

創建者 Bianca C

2020年8月3日

Great course to gain knowledge

創建者 Ole-Christian B

2019年8月1日

Helpful and with good insight.

創建者 Gazal A

2015年10月15日

Wonderful information Thankyou

創建者 Gabriel A M

2016年6月2日

great course, new perspective

創建者 Julian A

2020年4月23日

This course is a 100% theory