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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,984 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

篩選依據:

1976 - 消费者分析 的 2000 個評論(共 2,354 個)

創建者 Ramakrishnan H

2020年4月5日

Excellent Course. All Videos were informative.

創建者 Luong C

2019年5月12日

Good to know the advanced of customer analytic

創建者 Daliso D

2019年5月10日

Great course and really challenging. Thank you

創建者 Salma A

2019年2月8日

Quizzes were just a bit harder than lessons :)

創建者 Kartik D

2016年1月14日

Some good insights into customer segmentation!

創建者 wesley s

2018年4月8日

Very Similar to Google Analytics in some ways

創建者 PRIYARANJAN P

2017年8月4日

Assignments can be better and quizzes also...

創建者 rocky z

2017年6月19日

helpful,but not vivid nor informative enough.

創建者 Si J

2016年7月28日

Should go deeper when discussing about cases.

創建者 Yew C C

2016年6月7日

Interesting to know from Business perspective

創建者 Minh T T

2016年5月18日

really helpful and easy to follow the lecture

創建者 Dale M

2016年4月26日

The application topics were very interesting.

創建者 Tianqi C

2016年3月2日

Very basic. But repeated review is preferred.

創建者 Tarun S

2020年4月19日

Good content that resonates with the learner

創建者 Darko V

2019年11月17日

Great, more examples would be even better :)

創建者 Deleted A

2020年6月20日

DEEP KNOWLEDGE AND BETTER STUDY BY TEACHER.

創建者 Adishwar S

2018年12月26日

Great Course! Applications part was amazing

創建者 Kenneth O

2018年9月22日

Detailed analytics and behave of customers

創建者 Ryan S

2018年9月19日

Excellent introductory course. Well done.

創建者 Anli Z

2016年11月21日

Broad my horizon. Need more case studies.

創建者 Pablo S

2022年6月17日

E​xcellent intro to customer analytics!

創建者 charles s

2022年5月3日

Good information, but a little outdated

創建者 Tenzing G

2017年6月20日

Great course to start for Analytics :)

創建者 Anuj M

2015年10月25日

good theoretical and conceptual course

創建者 Franklin I S

2016年7月13日

It's useful for non-marketing student