Chevron Left
返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,926 個評分
2,383 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

篩選依據:

176 - 消费者分析 的 200 個評論(共 2,334 個)

創建者 Nicole C

2019年2月4日

A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.

創建者 Orlando J C E

2016年12月14日

amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue

創建者 Mangesh S R

2020年6月26日

This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.

創建者 Nelson R

2021年4月6日

was truly interesting to see how customer analytics is applied to business today especially using data at individual customer level to predict behavior, optimize revenues and finally take concrete steps to improve design, delivery, profits.

創建者 ABHISHEK P

2021年3月23日

The explanation of concepts by the faculty is very lucid, simple with very relevant examples that make it easy for people in business to relate and understand. I am now convinced that learning statistics need not be a boring episode. Thanks.

創建者 Bea J L

2020年8月25日

Thank you so much! This course is extremely great in learning Customer. It's mind blowing that made me think I'm ignorant after all these years. Again, I highly recommend this course to someone whose interested on knowing your customer more.

創建者 Chirantan B

2017年4月17日

Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.

創建者 UJJWAL K

2019年12月27日

I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.

創建者 ROHIT J

2020年4月29日

Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.

創建者 AMIT D

2019年12月1日

Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.

創建者 Jelena H

2018年2月26日

Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.

創建者 ALEXANDER B

2021年11月30日

Un espectacular curso, sobre el cual aprendi a observar mejor los datos que tenemos, y a recolectar mejores datos, como predecir y aumentar las ganancias, me gustaría seguir de la mano de excelente docentes como los que dictaron el curso

創建者 TJ N

2016年11月22日

Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).

創建者 Bassam H

2022年2月16日

I highly recommend it, Extremely well organized and speakers are veterans in their field. Comprehensive and of great value, definitley a must take for any one interested in any aspect of business analytics. must allow one hour per day.

創建者 Apurva B

2021年5月12日

I am taking this course in 2021 and there is a line in the last chapter Applications "by 2020, there will be more video content consumed on Netflix than any other provider" it just blew my mind! :) Thank you for providing this course.

創建者 Jose C

2020年3月9日

Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.

創建者 Javier S

2017年10月9日

I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.

創建者 Adjay

2021年1月19日

I am looking to move into the Business Analytics domain and this is simply an amazing introduction. Prof. Fader sets up the tone for the course with his time, do not miss his additional content, they will be worth every second spent.

創建者 Rahul

2019年10月23日

I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!

創建者 Ankit P

2017年6月11日

Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.

創建者 Pratham P

2016年5月4日

The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.

創建者 Vasu D

2015年12月14日

Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!

創建者 Krishnamurthy S

2020年5月7日

Very useful course, it helps you to understand value of the customer for an organization. It is presented very well. I really enjoyed doing it. The only concern is, part of the material looks dated, the content requires an update.

創建者 Subramaniam B

2020年4月8日

Really insightful course and nicely covered by the faculty. Great to link various aspects of customer analytics to impact on business revenue and profitability. Great course content and very clear instructions! Overall a 5 star :)

創建者 Bature M D

2019年7月18日

The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.