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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,985 個評分

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

篩選依據:

1951 - 消费者分析 的 1975 個評論(共 2,354 個)

創建者 Zeyu M

2018年11月25日

I like the last part of the course (Lecture in Week 5)

創建者 frankzou

2018年6月5日

Good course overall, clear intro to customer analytics

創建者 Salvi S

2020年11月29日

Really good videos and explained everything very well

創建者 Kristen M S

2018年10月26日

Good use of examples to help understand the material!

創建者 Seshu B V

2016年1月14日

Fantastic material and easy to understand the concept

創建者 VIGHNESH D K

2022年7月8日

It was a really useful course for me . Thanks a ton!

創建者 Tawfiq I A

2020年4月26日

It was a very effective course in business analytics

創建者 Rishabh G

2020年3月25日

models and methods should also be included in detail

創建者 Shardul D

2019年9月1日

Great introductory course with amazing case studies!

創建者 SRIRAM .

2017年6月19日

Very good course it helped me to learn many things..

創建者 ASWIN M K

2016年6月13日

Nicely took the course and was made more interesting

創建者 Makam N

2019年5月6日

Week 1 lecture, quality of lecture can be improved.

創建者 Muhammad U H

2019年2月17日

Technical skills should be added to this curricula.

創建者 Yuliyana T

2016年2月11日

Great overview of the basics of Customer Analytics.

創建者 Greg L

2019年4月15日

Great primer to get started on Customer Analytics.

創建者 jayashree A

2015年10月6日

The Use cases on Application of Customer Analytics

創建者 YUN L

2019年7月21日

Insightful course content, yet a bit impractical.

創建者 Keren L

2019年2月26日

Hope to see the answers for quiz after I pass it.

創建者 Ablanya A

2020年8月30日

So much to learn, and good curves. nice one Guys

創建者 Graham C

2020年3月23日

Solid course, really good and accessible content

創建者 Ankita k

2018年1月18日

Nice Content.. Had a great time while learning..

創建者 Anna W

2021年12月19日

pretty solid content, interesting case examples

創建者 RAJAT M

2019年10月25日

It was great experience learning with coursera.

創建者 Agustin A

2018年11月28日

Excellent tools to apply and continue learning!

創建者 Nguemaha M

2017年5月11日

Nice intro to customer analytics. I enjoyed it!