Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filter by:

726 - 750 of 2,496 Reviews for Customer Analytics

By Tarryn M

•

Feb 9, 2020

Great introductory course on Marketing Analytics and basic knowledge on customer analytics

By Nyanyuki O

•

Jul 9, 2017

This course is highly informative and eye-opening. The lecturers are of top-notch quality.

By HIMANSHU K U

•

Apr 3, 2017

One of the best topics to read and also the faculty made this topic much more interesting.

By Santiago F O B

•

Apr 27, 2022

Both theoretical and practical, a great introduction to this advanced management science.

By Piyush v

•

Mar 18, 2022

Amazing Course, Great Faculty, Very good teaching technique, Thanks Coursera and Wharton.

By Swastika S

•

Oct 15, 2020

The course was really great in addressing the important metrics of customer satisfaction.

By Siddharth M

•

Sep 7, 2020

This is an amazing course for anyone willing to start their career in Business Analytics!

By Eugene Q

•

May 11, 2020

Great course. Engaging content and lecturers. The assessment tasks were very challenging!

By Naruto U

•

Oct 2, 2019

It is a great course learned many of the new tatics and many facts that are mind blowing.

By kim g

•

Aug 30, 2019

A much more difficult course than I expected, but a great overview of business analytics.

By Ifedapo O

•

Nov 21, 2017

The quizzes are harder than I thought!! But good content. Very educative and enlightening

By Ina d O

•

Nov 16, 2017

Not really in-dept, but it is a nice overview and nice examples are given. An eye-opener!

By Swapnil S J

•

Oct 22, 2016

Interesting insights on the power of data analysis on a customer level. Excellent course!

By Luis G G G

•

Aug 10, 2016

This what you need to start understanding the business analytics field. excellent course.

By Saket T

•

Dec 7, 2015

The best coarse I have ever attended on Customer Analytics. Its to the point and precise.

By Ajay P

•

Oct 13, 2015

Excellent course.

Enjoyed learning from the Wharton team.

Thank you for offering this MOOC.

By Monika P

•

May 24, 2020

This course gave a wonderful insight on what customer analytics is and its huge scope. I

By Deepak M

•

Sep 8, 2019

The course content is very informative and the way of explaining the content is awesome.

By Mayank J

•

Jul 7, 2019

Wonderfully organized and orchestrated online course-work and study-material and methods

By Belen F

•

May 24, 2019

Clear explanations of customer analytics, incredible support documentation and examples.

By Nathan K

•

Jan 18, 2018

Loved it! All the professors were great. Loved the examples and real world applications!

By Sarwar S

•

Jul 8, 2017

It's really a nice course which is being taught in a very efficient and interactive way.

By Luis R G

•

Jan 18, 2017

Tough class due to the material but very interesting and intriguing. Highly recommended.

By Harshdeep S

•

Jan 7, 2016

Most Valuable asset to business. Lectures are very interactive. Glad Took the Course. :)

By Iskender U

•

Feb 18, 2023

I love this course because it gave me so many valuable insights into business analytics