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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,920 個評分
2,383 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


551 - 消费者分析 的 575 個評論(共 2,334 個)

創建者 Amid S


Very informative and useful course that I do believe that, I will apply these learning in our daily work time.

創建者 Willy M


Muy bueno, sobretodo al final... esperaba casos prácticos y los encontré, además de la exigencia en el examen.

創建者 Figo D


Excelente información, solo que nunca pude resolver los ejercicios de excel no estaban suficienteme explixados

創建者 Lokesh B


Very nice course. The course is about an overall introduction to customer analytics. Very useful for beginners

創建者 Gilberto B


Amazing and up to date. A great way to understand more about the value of applied data in marketing decisions

創建者 Rodrigo L


Great course! Succinct and effect on explaining how marketing has changed overtime through Customer Analytics!

創建者 Jose A P


I was truly fascinated by the quality of the professors in terms of knowledge as well as the readings offered.

創建者 Tushar D


This course covers all essentials to required to increase your business by focussing on customers effectively.

創建者 Steven S


Most of these were eye openers, even though the course content has been made some years back! Great learning.

創建者 HUGO C


Super useful for those ones who want to enter into customer analytics indutry. Basic concetps and knowledges.

創建者 Kaan G


A great introduction to analytics in business for someone with a background in undergraduate-level economics.

創建者 Ashish K


Very good course! gave me insights about how important data is in the present as well as future for managers.

創建者 Rajat G


It was a perfect starting platform for me and it definitely has intrigued me to delve deeper into the subject

創建者 Sharon K


Excellent information. The information is taught that is easy to understand and apply to business operations.

創建者 Mohit S


A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

創建者 Sai S R P M


Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

創建者 Pijush M


one of the best course I've attended. Best possible way to make someone understand without much technicality.

創建者 Edmund M


Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

創建者 Sergei B


Very insightful course for businessmen who want to understand how to understand and approach their customers.

創建者 Bin L


very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

創建者 Andres F L L


Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

創建者 laura r


amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

創建者 Jitendra M


I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

創建者 KarenX


very practical knowledge about marketing and could be implied not only in business but also in daily living.

創建者 Gregorio A A P


Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.