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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,920 個評分
2,383 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

篩選依據:

551 - 消费者分析 的 575 個評論(共 2,334 個)

創建者 Amid S

2020年4月13日

Very informative and useful course that I do believe that, I will apply these learning in our daily work time.

創建者 Willy M

2019年11月26日

Muy bueno, sobretodo al final... esperaba casos prácticos y los encontré, además de la exigencia en el examen.

創建者 Figo D

2019年9月12日

Excelente información, solo que nunca pude resolver los ejercicios de excel no estaban suficienteme explixados

創建者 Lokesh B

2019年6月24日

Very nice course. The course is about an overall introduction to customer analytics. Very useful for beginners

創建者 Gilberto B

2018年9月23日

Amazing and up to date. A great way to understand more about the value of applied data in marketing decisions

創建者 Rodrigo L

2018年1月14日

Great course! Succinct and effect on explaining how marketing has changed overtime through Customer Analytics!

創建者 Jose A P

2017年1月9日

I was truly fascinated by the quality of the professors in terms of knowledge as well as the readings offered.

創建者 Tushar D

2016年1月3日

This course covers all essentials to required to increase your business by focussing on customers effectively.

創建者 Steven S

2021年9月14日

Most of these were eye openers, even though the course content has been made some years back! Great learning.

創建者 HUGO C

2020年11月20日

Super useful for those ones who want to enter into customer analytics indutry. Basic concetps and knowledges.

創建者 Kaan G

2020年6月22日

A great introduction to analytics in business for someone with a background in undergraduate-level economics.

創建者 Ashish K

2020年4月13日

Very good course! gave me insights about how important data is in the present as well as future for managers.

創建者 Rajat G

2019年6月20日

It was a perfect starting platform for me and it definitely has intrigued me to delve deeper into the subject

創建者 Sharon K

2019年2月17日

Excellent information. The information is taught that is easy to understand and apply to business operations.

創建者 Mohit S

2017年9月23日

A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

創建者 Sai S R P M

2017年4月17日

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

創建者 Pijush M

2017年1月2日

one of the best course I've attended. Best possible way to make someone understand without much technicality.

創建者 Edmund M

2016年11月21日

Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

創建者 Sergei B

2016年6月3日

Very insightful course for businessmen who want to understand how to understand and approach their customers.

創建者 Bin L

2021年4月5日

very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

創建者 Andres F L L

2020年7月13日

Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

創建者 laura r

2020年7月10日

amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

創建者 Jitendra M

2020年6月13日

I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

創建者 KarenX

2020年4月24日

very practical knowledge about marketing and could be implied not only in business but also in daily living.

創建者 Gregorio A A P

2017年8月26日

Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.