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學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

10,865 個評分
2,371 條評論


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...




Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!



This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


451 - 消费者分析 的 475 個評論(共 2,323 個)

創建者 Michael H


This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.

創建者 Karun D


Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.

創建者 Anastasija R


I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

創建者 Mischa M


Very eye-opening and applicable to where the industry is going! All of the lessons were informative and can be reapplied right away.

創建者 Md A A


I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.

創建者 Vijaya L K


Really good introduction to how Customer analytics can drive business decisions.

Great examples and explanations by the instructors.

創建者 Dhaval S


Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background

創建者 Rebekka G


This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.

創建者 Robert C


Great information, lectures, lecturers and course. I gained knowledge and concepts I could identify with and impliment immediately.

創建者 Kaustubh C D


This course really help me understand what customer analytics is. Gives good knowledge & future prediction for customer analytics.



I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.

創建者 jeetendra s p


I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.

創建者 Roopa N


The course was really useful and helped me in understanding the actual impact if Marketing Analytics in the real world. Thank you

創建者 Sergio V M


Excellent, well designed for understanding the Customer Analytics, and many great examples of companies using Business Analytics.

創建者 Sai S M


Really insightful course on how a business leader can make use of Analytics and how to unleash the power of customer centric data

創建者 Peter A


A good overview of the most current best practices, technology and techniques in customer analysis and data analytics approaches.

創建者 Rohit


This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.

創建者 Nestor V


Definetly it is an excelent introductory course to concepts, fundamentals and appliations of Customer Analytics. I recommend it.

創建者 Rusudan K


Very helpful and educational course, especially the last lecture (Week %) which gave a detailed insight into real world models.

創建者 Mohammad A E M


This course was interesting and I find the contents very relevant to my work. However, the quiz are really difficult to pass :)

創建者 Bill W


Once again, another great class! This particular class gave me a much more concrete insight into how companies are marketing.

創建者 Sour


Amazing videos. They are really up-to-date with marketing techniques and models compared to my university in Montreal Canada.

創建者 afif m


The course is very clear and easy to be followed by people who did not have a base knowledge about business analytics like me



Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context

創建者 Sai G S


Providing information about the important of the data & interpretation. Especially individual data tracking based on location