This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.

Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.

I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

Very eye-opening and applicable to where the industry is going! All of the lessons were informative and can be reapplied right away.

I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.

Really good introduction to how Customer analytics can drive business decisions.

Great examples and explanations by the instructors.

Fablous course! must must for marketing students and the people who are entering into data sceince and having a marketing background

This course have provided me with a lot of interesting and helpfull insight, and I will highly recommend everyone I know to take it.

Great information, lectures, lecturers and course. I gained knowledge and concepts I could identify with and impliment immediately.

This course really help me understand what customer analytics is. Gives good knowledge & future prediction for customer analytics.

I really like the kind of information and knowledge that I gained and also the assignments were testing me on my application part.

I learnt many things from this course, its also improve my analytical skills. and thanks a lot to help and support me for cousera.

The course was really useful and helped me in understanding the actual impact if Marketing Analytics in the real world. Thank you

Excellent, well designed for understanding the Customer Analytics, and many great examples of companies using Business Analytics.

Really insightful course on how a business leader can make use of Analytics and how to unleash the power of customer centric data

A good overview of the most current best practices, technology and techniques in customer analysis and data analytics approaches.

This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.

Definetly it is an excelent introductory course to concepts, fundamentals and appliations of Customer Analytics. I recommend it.

Very helpful and educational course, especially the last lecture (Week %) which gave a detailed insight into real world models.

This course was interesting and I find the contents very relevant to my work. However, the quiz are really difficult to pass :)

Once again, another great class! This particular class gave me a much more concrete insight into how companies are marketing.

Amazing videos. They are really up-to-date with marketing techniques and models compared to my university in Montreal Canada.

The course is very clear and easy to be followed by people who did not have a base knowledge about business analytics like me

Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context

Providing information about the important of the data & interpretation. Especially individual data tracking based on location