This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
創建者 Amit D•
It is very help full course of marketing person who can utilized in our job and growth of the company and increase the profitability of the company.
創建者 Bernard T•
Very informative course for me as an non-business major student to understand more about how data can be used in making better managerial decisions.
It's a great course for individuals that want to get a hang of how predictive and customer analytics work. I would definitely recommend this course.
創建者 Arasu R•
Wonderful work out by the Professors. Great knowledge transferred. Agreed with the conclusion that future of marketing is really business analytics.
創建者 Rohan S•
It was a very informative course for me. I will definitely try to implement all the important concepts learned in this course for various analyses.
創建者 WT d•
One of the best online courses attended. A lot of good info and sharing in session for marketing analytics context which is relevant and practical.
創建者 Rupal P•
Leaned a lot of new things in the world of analytics! Thanks to Coursera and Wharton faculty! Can't wait to learn more about the remaining courses.
創建者 Jagdish R K•
The course delivers exactly what it promises. The topics and concepts are well explained in the most recent context and in a very intuitive manner.
I like this class so much,especially the application last one.It is so amazing that data analisis are so interesting.Thank you fou all the teacher'
創建者 Sugandha S•
Great course! Gives you the basic "detailed" knowledge about Customer Analytics. For someone new to data analysis, this is a great course to take.
創建者 Eduardo C•
Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!
創建者 Nyuage T•
Learning about the applications of customer analytics to optimisation of revenue makes it a lot easier to love marketing. The course is impacting.
創建者 Rahul D•
Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.
創建者 Tijana Z•
The course was very helpful and valuable. More details regarding application and models and quantitative application would be even more valuable.
創建者 Himanshu P•
Probably the best bunch of professors ever to teach this course. I had a thorough understanding and the language was clear and simple. THANK YOU!
創建者 Olivier B N•
I have been interested in Business Analytics and Data Science, this has been the first step that started my journey.
Thanks a lot to everyone.
創建者 AJAY E•
It gives you a clear insight about how a consumer makes his buying decision and how to make business decision based on customers buying patterns.
創建者 Jacqueline L•
Truly enjoyed this course as it gave me insights to how we should be looking at data and the value one can derive to facilitate decision making.
創建者 Hashim N•
This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.
創建者 Huang J•
A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.
創建者 RITWIK B•
very helpful in achieving professional growth and understanding data from a different perspective with multiple case studies thank you coursera
創建者 Dana P•
Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.
創建者 Mohit A•
Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.
創建者 Idsarut S•
Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3
創建者 Pramod T J•
Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.