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返回到 消费者分析

學生對 宾夕法尼亚大学 提供的 消费者分析 的評價和反饋

4.6
10,847 個評分
2,366 條評論

課程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

熱門審閱

MA

2020年8月4日

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

2019年1月30日

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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326 - 消费者分析 的 350 個評論(共 2,318 個)

創建者 Jyothsna

2020年9月17日

Superior quality content and professors (as expected from Wharton).

There are some questions which I have failed to crack and would love to have someone address them.

創建者 Juan d D A H

2019年10月1日

Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.

創建者 LUIS H B

2016年5月15日

Excellent instructor and material provided to support the Course.

Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.

創建者 Bhaskar R

2020年4月4日

Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.

創建者 nirali m

2020年8月29日

It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.

創建者 Elena

2020年4月13日

Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.

創建者 vipul

2020年3月20日

Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.

創建者 Anjaney L

2020年6月2日

very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types

創建者 Saurabh S

2016年8月21日

I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.

創建者 Aparna M

2016年3月21日

This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl

創建者 Muhammad E

2017年10月30日

A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.

創建者 Muhammad M M

2016年11月2日

Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!

創建者 Tony P

2022年1月19日

Almost all of the material was clearly communicated, the professors are all leaders in their fields yet presented the material in understandable and useful ways.

創建者 HONEY S

2019年12月3日

It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.

創建者 Trisha D

2020年6月23日

I would anyday recommend this course to anybody interested in marketing sciences and analytics. This has been so far the most insightful and interesting course.

創建者 Deepak S

2016年11月23日

it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.

創建者 Kavya J

2020年4月8日

The course was informative and well taught. It covered major elements and gave a good overview of analytics involved in customer management to increase profit.

創建者 Advik A S

2020年3月21日

A course which helped a person with no analytics experience like me understand what customer analytics exactly is. It was a great course with great curriculum.

創建者 Milind S

2019年9月14日

It was a great experience learning the course since it was application-based. The professors were both witty and work-oriented which kept the interest running.

創建者 yujie c

2017年12月13日

this course is very interesting and useful to the beginner who has no background. Highly recommend to people with Engineer background and you will learn a lot!

創建者 vijay k s

2019年3月29日

the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.

創建者 Ilse M R R

2018年9月10日

It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.

創建者 Hrishikesh D

2017年10月25日

I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.

創建者 Faustina K

2020年5月4日

Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.

創建者 Arash S N

2020年4月9日

As an engineer in a sales executive role, I throughly enjoyed the course having no data mining expertise. Every business executive should take these courses.