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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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676 - 700 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By B A

Feb 19, 2018

Amazing course. The instructor delivered the info really well. I wish he has more courses.

By Ujvala A V

Dec 17, 2017

Great professor, kept me engaged , learned a lot and would take any course with him again.

By Natalia T

Dec 15, 2017

Great course, really interesting and fun to watch. I feel like I learned a lot. Thank you!

By Liat L

Jul 28, 2017

Excellent course, very engaging and helpful for thinking about contagious marketing ideas.

By Omar S

Apr 9, 2023

As a person with a Bachelors in Marketing I still learnt plenty! Amazing and informative.

By 李云蓁

Dec 30, 2022

I think this course systematically goes through viral marketing, which is helpful for me.

By Sara M

Jul 14, 2022

Very straightforward and interesting. Ideal for those approaching the world of marketing.

By Malize E

Mar 12, 2022

Entertaining, well crafted, very interesting. One of the best courses I took at Coursera.

By living j

Sep 16, 2021

really enjoyed this class and its content! It was well presented and easy to comprehend.

By Omkar P

May 29, 2020

This course has helped me understand the science behind how to craft a contagious content

By Arash S N

May 23, 2020

missing the slides to be downloaded. there were links and so on that were not accessible.

By Gregory D

Apr 12, 2020

I thought this was a great medium to learn and Professor Berger kept it very interesting.

By YEJJU S S

Nov 24, 2019

Its really spell-bounded video where i founded a variety of different marketing strategy.

By Emily K

Jan 27, 2018

Awesome course! Loved the professor; great to supplement my current coursework with this.

By Breno N

Aug 29, 2017

Excelente curso introdutório para quem tem interesse em atrair atenção nas redes sociais.

By Lara P

Aug 7, 2017

Speaker was great in delivering the class, he was engaging and I liked his tone of voice.

By Amber M

Jun 18, 2022

I really enjoyed this course. its packed with tons of information and relatable ocntent.

By Angela P R

Apr 15, 2017

Excellent course! Straightforward information, very friendly videos, easy to understand.

By Sandy H

Apr 7, 2017

Excellent delivery by Prof Jonah Berger with sterling examples that simplifies learning.

By Janett G V H

Sep 8, 2020

It is an amazing course, I appreciate the examples and the way it was explained. Thanks

By Yingying G

May 20, 2017

Useful and inspiring course, with a large amount of examples, graphics and stastistics.

By Jacky R

Feb 3, 2017

Very easy to follow and understand and it's great for those who are stretched for time.

By Sasha T

Oct 7, 2020

Really informative, great case studies and really well communicated. Highly recommend.

By Faisal A

Jun 9, 2020

Great course with a great instructor. Great option for Marketeers and Product Manager.

By Carola S

Nov 24, 2017

The content was more than interesting and the professor explains conceptos very clear.